Can I Use Biz Core As A CRM?

Attracting customers and keeping them coming back is the backbone of any business. Having a solid product, the perfect price point, or an easy application process can help get clients in the door, but you’ll need a good CRM (customer relationship management) platform to hold onto them.

There are plenty of great reasons to use loan management software, and if you’re wondering if you can use Biz Core as a CRM, then we’ve got the answers. We’ll take you through all the ways you can use Biz Core to build and maintain customer relationships.

Is Biz Core a CRM?

CRMs normally focus on managing customer relationships and boosting sales across a range of industries. Biz Core, on the other hand, is a Loan Management System (LMS) with CRM functionalities integrated into the software. That means lenders using Biz Core can manage customer relationships and handle the entire loan process, from origination to servicing, all in one easy-to-use platform. So while it’s not a traditional CRM, Biz Core offers CRM-like functionalities specifically tailored for lenders.

If you’re a lending business looking for a better way to manage customer relationships, Biz Core can tailor a solution that works for your business. But for a more traditional experience, you could consider integrating Biz Core with other CRM platforms.

How can it help lenders?

Customer records

You won’t need a dual monitor to keep up with your customers anymore. Biz Core consolidates all customer information into a single record. That means you can check everything from communication logs and contact details to loan history in one accessible place. Search filters make it easy to find customers to send them special offers and keep them engaged with additional marketing.

Automated workflows

Routine tasks like payment processing, document generation, and communication are all automated with Biz Core. That frees up your day to spend more time learning about your customers and finding ways to give them a better lending experience. Reducing manual effort comes with the added benefit of ensuring consistency, making compliance simple and easy. Before you commit to any new systems, remember to check compliance requirements, as well as how well any new software can integrate with your existing software.

Integrated communication

While not as robust as a fully-fledged CRM, Biz Core does have the ability to send automated emails and notifications. That way you can keep your customers informed throughout the lifecycle of their loan.

Having their contact information on hand also makes it easy to take control of your marketing efforts. You can segment customer bases based on their borrowing habits, or their reason for borrowing, and avoid overwhelming your entire customer base with unnecessary information. It’s a great way to make sure customers don’t miss anything important, while still being able to target the right customers at the right time.

Real-time reporting

Biz Core’s real-time reporting capabilities give you all the insights you need to make data-driven decisions. You can find information about loan performance, cash flow, and customer interactions to inform your decisions around new products and services, or how you’ll approach your next marketing campaign. Dashboards can be tailored to your needs, so you can get everything you need all in one place.

Get started with Biz Core

Ultimately, your decision to use Biz Core as a CRM comes down to your business goals. If your primary goal is to manage customer relationships within the lending industry, Biz Core offers a way to combine CRM features with loan lifecycle management software.
As an Australian-owned and operated business, Biz Core knows how to meet local compliance standards and regulations. Our local support team is always willing to help make Biz Core work for you. Contact our team to learn more, or book a demo to see the software in action.

What is a CRM?

A CRM is a system used to manage current and potential future relationships with customers. It’s a way to streamline everything from marketing and the sales pipeline to customer service and tech support.

How can CRM software help?

CRM software can streamline many tasks and make your customer management more efficient. It also gives you access to valuable insights into customer behaviour to help you make better decisions around new products and marketing strategies.